1. User Responsibilities
Lawful Use: Users must only use the platform for legal purposes and must comply with Meta’s specific WhatsApp Business policies.
Marketing Practices: Fraudulent, deceptive, or misleading marketing is strictly prohibited.
2. Account Security
Account Protection: Users must take responsibility for securing their account credentials (e.g., passwords) and report any unauthorized access immediately to prevent misuse.
3. Payments and Billing
Payment Obligations: Users are expected to pay all applicable service fees on time. If they fail to do so, their account may be suspended or terminated.
4. Data Protection
Consent and Privacy: Users must ensure they have obtained necessary consent from end-users (customers) before sending WhatsApp messages. They must also comply with all relevant data protection and privacy laws (e.g., GDPR, CCPA).
5. Compliance with Meta Policies
Adherence to Guidelines: Users must follow Meta’s guidelines closely. Violating these can lead to suspension or termination of access to the WhatsApp Business API.